The Jenny Craig program is a three-stage program. In the first stage, dieters eat only Jenny Craig prepackaged foods that are supplemented with approved fruits, vegetables, and non-fat dairy products. These meals contain 50–60% carbohydrates, 20-25% protein, and 20–25% fats, and contain between 1,200 and 2,500 calories daily. This generally is in line with the federal Dietary Guidelines for Americans 2005. Vegetarian options are available. However, no other food is permitted during the first stage of the program, which can make eating away from home difficult. The prepackaged meals are intended to model healthy eating and portion control. In the United States in 2007, the cost of one month of pre-packaged meals was about $500. A personalized exercise program supplemented by optional workout videos and workout equipment encourage the dieter to become more active.
Once dieters have used the pre-packaged meals to become familiar with healthy foods and correct portion sizes, they move to the second stage of the program in which written material supported by consultants teach techniques for healthy meal planning, cooking, and eating out. This stage of the program is designed to develop lifelong habits of moderation and good food choices. The consultant also addresses behavioral issues such as handling stress and emotional triggers for eating.
The final stage of the Jenny Craig program is a maintenance stage. Dieters move into this stage when their weight-loss goal is met. This final stage is designed to keep weight off for life.
Dieters can join the Jenny Craig program in one of two ways. Jenny Craig Weight Loss Centers are physical locations that the dieter visits weekly for individual consultations with a Jenny Craig counselor. Unlike some other center-based weight-loss programs (e.g. Weight Watchers), Jenny Craig centers do not offer group meetings. The philosophy behind the Jenny Craig program is one-on-one weight loss help.
Dieters who live too far from a Jenny Craig center or who do not wish to attend one can join Jenny Direct. This is a complete at-home weight-loss program. In the Jenny Direct program, pre-packaged meals and weight-loss literature are delivered to the dieter’s home. The dieter is supported by online tools accessed through the Jenny Craig Web site and a required private 15-minute telephone consultation with a Jenny Craig consultant once a week. Consultants do not have formal training in nutrition.
To join either Jenny Craig program, one must first talk to a consultant by telephone. Several different levels of Jenny Craig membership provide different benefits. Jenny Craig advertises heavily and often has special membership discounts. All programs require that the dieter buy Jenny Craig food.
The Jenny TuneUp is targeted at people who have fewer than 20 lb (10 kg) to lose. It is an entry-level program with a low enrollment fee. In 2007, the Jenny TuneUp was advertised in the United States as “Lose 20 lb for $20.” JennyOnTrack is a six-month program, and Jenny Rewards is a long-term program. Jenny Craig does not reveal the enrollment costs of the OnTrack and Rewards programs on its Web site, but they amount to several hundred dollars plus the cost of food. Lifetime memberships are available, as are programs for 13-17 year olds and breastfeeding women. All Jenny Craig advertising is geared toward getting the dieter to call a toll-free telephone number for additional information.
