LA Weight Loss Centers can be found throughout the United States, with locations in every state except Alaska. They also have centers in Canada, Australia, Puerto Rico, and Costa Rica. These centers are the basis for the LA Weight Loss program. The centers provide personal one-on-one counseling and work with dieters to develop personalized meal plans and customized exercise guidelines. Counselors at the centers also provide emotional and motivational support.
The LA Weight Loss program involves helping dieters learn to use regular foods, available at their normal supermarket, to create healthy meals. Dieters have the option of purchasing special LA Weight Loss foods, but the company says this is not a necessary part of the program. Counselors at the LA Weight Loss Centers teach dieters about nutrition and how to eat a balanced diet. Dieters are also taught how to eat healthy nutritious foods, even when eating at their favorite restaurants. Counselors also help to develop an exercise program for each individual dieter.
The first step to the LA Weight Loss plan is an individual meeting with one of the counselors at an LA Weight Loss Center. In that meeting dieters determine their current health status and their weight loss goals. Together with a counselor, they also then build a plan for attaining those goals. After the initial meeting, dieters can call anytime they need encouragement or want to setup another meeting to review their progress.
In addition to the weight loss centers, the company offers an online version of their weight loss plan called “LA at Home.” The online version is based on the same principles as the center-based plan. Dieters can receive online counseling that will design a personalized weight loss plan and provide ongoing support. Online tools are available to help with meal planning, choosing restaurants, ordering foods, and also allow dieters to track their progress. Dieters who join the online program can also submit their favorite recipes to the “LA Chef” and receive instructions on how to create a healthier version of their favorite foods. Through the website, dieters can also purchase LA Weight Loss food products.
One of the hallmarks of the LA Weight Loss Program has been celebrity endorsements. In television and print commercials, as well as through their website and other promotional materials, celebrities have partnered with the company and promoted its message. The list of celebrities to do this includes actress Whoopi Goldberg, actor Steve Harvey, Philadelphia Eagles Coach Andy Reid, Chicago Bears Coach Mike Ditka, as well as former NFL greats Ron Jaworski, Jim Kelly, Joe Greene, Ed Jones, and Dan Dierdorf.
Separate from their regular weight loss plan, LA Weight Loss Centers offer “The Man Plan.” Unlike most diet plans, which tend to cater to women, this plan is aimed at men. Marketing materials for the plan feature famous sports figures who say they’ve lost weight using the plan. It is intended to satisfy a larger appetite using foods like pizza, hot dogs, and potatoes. Men can use the plan by going into one of the LA Weight Loss Centers or by joining online. Like the regular plan, it uses one-on-one counseling to design a personalized weight loss strategy. Also like the regular plan, “The Man Plan” allows dieters to eat at restaurants and prepare meals using foods available at the supermarket.
